Making 1,000 recipes discoverable to the world
"I had a cookbook's worth of content nobody could find. Now it ranks on Google."
!The Challenge
Marcus is a professional chef turned food blogger with over 1,000 recipe posts on Instagram. His detailed carousel posts included ingredients, step-by-step instructions, and chef tips—essentially complete recipes.
The problem? None of it was searchable. When someone Googled "easy pasta recipes," Marcus's content was invisible. His recipes existed only within Instagram's ecosystem, undiscoverable by anyone not already following him.
"I essentially had a cookbook trapped inside Instagram," Marcus explains. "All that work, and it couldn't help anyone who didn't already know my name."
⚡The Solution
After connecting to Boujie, Marcus's recipe content was extracted and transformed:
- Each recipe became its own searchable page with proper SEO structure
- Ingredients and steps were formatted for easy scanning
- Related recipes were automatically linked together
- Schema markup was added so recipes could appear in Google's rich results
"The AI understood my content better than I expected," Marcus says. "It pulled out the key information from my captions and organized everything perfectly."
✓The Results
Within 6 months:
- 47 of his recipes now rank on the first page of Google
- Organic search traffic increased 500%
- He was featured in a "best food blogs" roundup (discovered through his Boujie page)
- Newsletter signups from his knowledge page exceeded Instagram conversions
Marcus is now working on his first physical cookbook, using his Boujie page as the foundation for organizing content.
"I essentially had a cookbook trapped inside Instagram. Boujie freed it for the world to discover."
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